Privacy Policy

Last Updated: November 10th, 2025

At Rusty Jewelry, we take your privacy seriously and are committed to protecting your personal information with the highest standards of data security and transparency. This Privacy Policy explains what information we collect when you visit our website or make purchases, how we use that information, who we share it with, and what rights you have regarding your personal data. We believe you deserve complete clarity about how your information is handled, and we've written this policy in straightforward language that anyone can understand.

Information We Collect: When you interact with Rusty Jewelry online, we collect several types of information to provide you with seamless shopping experiences and personalized service. Personal information you directly provide includes your name, email address, phone number, and shipping address when you create an account or place orders. Payment information such as credit card numbers or UPI details is collected securely through encrypted payment gateways and is never stored on our servers. We also gather information about your shopping preferences, product browsing history, items added to wishlists or carts, and previous purchase history to help us recommend products you might love and improve your overall experience.

Technical information is automatically collected through cookies and similar technologies when you browse our website. This includes your IP address, browser type, device information, operating system, pages visited, time spent on different sections, and how you arrived at our site (whether through search engines, social media, or direct links). We use this technical data to understand how customers use our website, identify technical issues, improve site performance, and ensure security by detecting potentially fraudulent activities or unauthorized access attempts.

How We Use Your Information: The personal information we collect serves several important purposes that directly benefit your shopping experience. We use your contact and shipping information to process and fulfill orders, send order confirmations and shipping notifications, and communicate about any delivery issues or delays. Your email address allows us to send important account updates, respond to customer service inquiries, and share information about new collections or special promotions if you've opted into marketing communications (you can unsubscribe anytime through links in emails or by contacting us directly).

We analyze shopping behavior and browsing patterns to personalize your experience with relevant product recommendations, customize website content based on your preferences, and improve our overall product selection and website functionality. This data also helps us understand which jewelry styles resonate with our customers, which website features work well or need improvement, and how we can better serve the Indian jewelry market. Financial transaction data is used strictly for processing payments, preventing fraud, and maintaining accurate accounting records as required by Indian tax laws.

Data Sharing and Third Parties: We partner with trusted third-party service providers who help us operate our business, but we never sell your personal information to anyone for marketing purposes. Shipping and logistics partners receive necessary information like your name, phone number, and delivery address to ensure your jewelry reaches you safely and on time. Payment processors handle financial transactions securely through encrypted systems, but they only receive information needed to complete payments and never access your complete profile. Email service providers help us send order confirmations and newsletters to those who've subscribed, but they're contractually prohibited from using your email for any other purposes.

In certain legally required situations, we may disclose information to government authorities, law enforcement, or courts, such as when complying with valid legal processes, investigating potential fraud, or enforcing our Terms of Service. If Rusty Jewelry were ever involved in a merger, acquisition, or sale of assets, customer information would be transferred to the new entity, though we'd notify you and ensure the new owner commits to similar privacy protections.

Data Security Measures: Protecting your information is a top priority, and we implement multiple security layers to prevent unauthorized access, disclosure, alteration, or destruction of personal data. Our website uses SSL (Secure Socket Layer) encryption technology for all transactions, ensuring that information transmitted between your browser and our servers remains private and protected from interception. Payment information is processed through PCI-DSS compliant payment gateways that meet international security standards for handling financial data.

We maintain secure servers with regular security audits, use firewalls to prevent unauthorized access, and limit employee access to personal information on a strict need-to-know basis for job functions. All team members with data access receive privacy training and are bound by confidentiality agreements. Despite these measures, no internet transmission is completely secure, so we encourage you to use strong passwords for your account and avoid sharing login credentials with others.

Your Privacy Rights: You have significant control over your personal information and can exercise these rights by contacting our customer support team. You can request access to all personal data we hold about you, receiving a complete copy in a commonly used electronic format. You have the right to correct inaccurate information or update outdated details at any time through your account settings or by contacting us. If you want us to delete your personal information entirely, we'll honor that request while retaining only what's legally required for tax, accounting, or fraud prevention purposes.

You can object to certain types of data processing, such as marketing communications or personalized advertising, without affecting essential services like order processing. If you've given consent for specific data uses, you can withdraw that consent anytime. You also have the right to lodge complaints with relevant data protection authorities if you believe we've mishandled your information, though we'd appreciate the opportunity to address your concerns directly first.

Cookies and Tracking Technologies: Our website uses cookies (small text files stored on your device) to enhance functionality and improve your browsing experience. Essential cookies enable basic website features like shopping carts and secure login, and they're necessary for the site to function properly. Functional cookies remember your preferences such as language settings, saved addresses, or wishlist items, making repeat visits more convenient. Analytical cookies help us understand how visitors use our website, which pages are most popular, and where improvements are needed, though this data is aggregated and doesn't identify you personally.

Marketing cookies track your activity across websites to serve relevant advertisements and measure campaign effectiveness. You can control cookie preferences through your browser settings, choosing to block all cookies, accept only essential ones, or receive notifications before cookies are stored. Note that disabling certain cookies may limit website functionality or personalization features.

Children's Privacy: Rusty Jewelry doesn't knowingly collect personal information from individuals under eighteen years of age without parental consent. If you're under eighteen, please have a parent or guardian make purchases on your behalf. If we discover we've inadvertently collected information from minors, we'll delete it promptly.

Policy Updates: We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. Significant changes will be communicated through email or prominent website notices before taking effect. The "Last Updated" date at the top of this policy indicates when the most recent revisions were made. We encourage reviewing this page occasionally to stay informed about how we protect your privacy.

Contact Information: For privacy-related questions, concerns, or requests to exercise your data rights, please contact our Data Protection Officer or customer support team through the contact information provided on our Contact Us page. We're committed to responding to all privacy inquiries within seven business days.